SIS Live to supply on-board camera sytems for America's Cup

OB and Uplink Specialist Wins Multi-million Pound Contract to Design, Build and Deliver HD agile Cameras and RF Microwave Links

Langley, United Kingdom, 28th March 2011: SIS LIVE, Europe’s largest outside broadcast (OB) and uplink supplier, has won the prestigious contract to design, build and deliver High Definition (HD) agile cameras and digital RF microwave links for the 34th America’s Cup. The multi-million pound contract will see SIS LIVE supply the on-board camera systems over a three-year period to the America’s Cup Event Authority (ACEA).

David Meynell, Managing Director, SIS LIVE, says: “This is a very important strategic contract that allows SIS LIVE to develop cutting-edge solutions for the America’s Cup Event Authority. We have already started the process, having been to New Zealand to look at the boats. SIS LIVE is unique in its ability to offer a complete solution including the design, build and delivery of the highest specification HD agile cameras and RF microwave links. We also have the technical and operational personnel to operate the cameras in race conditions. SIS LIVE has extensive experience of designing and operating small on-board HD camera systems and RF links for motorsports, sailing in Beijing and other sporting events, and we are bringing all that expertise to the America’s Cup.”

SIS LIVE will provide a fully managed integrated technical solution for HD agile cameras and RF microwave links. This includes the remote cameras on-board yachts, camera feeds and audio from yachts to shore, chase boats, umpire boats and helicopters’ camera feeds. The systems are being specially designed to be as ergonomic and lightweight as possible to minimise their impact on the racing yachts, while generating the high quality HD pictures needed for the global television and online coverage.

Gary Lovejoy Head of Media Production, ACEA, says: “We are transforming the television coverage of the 34th America’s Cup to make it more comprehensive, more dynamic and more engaging for our viewing audience. We want to enable viewers to feel like they are on the boats - feeling the power of the waves, seeing the split-second decisions being made, seeing these athletes in action - so on-board cameras are a key part of our strategy.”
The three-year contract covers two America’s Cup World Series, which begin this summer and include 16 regattas around the globe; the Louis Vuitton Cup, the America’s Cup Challengers Series held July 13 – September 1, 2013 in San Francisco; and the America’s Cup Match to be held September 7 – 22, 2013 in San Francisco.

About SIS

SIS is one of the world’s leading companies in the television broadcasting industry. It is the foremost supplier of television programming and data services to the UK and Ireland betting industry. The company’s broadcast business, SIS LIVE, has the largest satellite uplink fleet in Europe and is the largest outside broadcast provider in the UK. It offers a complete broadcasting solution from onsite outside broadcast facilities through to global distribution and IP provision. The company covers 100,000 hours of live events worldwide each year and credits include The Commonwealth Games, Formula One, Wimbledon Championships and European Tour Golf, and delivers approximately 80% of live news feeds across the UK.
For more information, please contact:
Donna Palumbo, Sales and Marketing Manager, SIS LIVE
Phone: +44 (0)1908 865554
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