Nilesat and Tata Communications collaborate to ensure broadcasters seamlessly reach the MENA market

 Dubai, March 2017: Tata Communications has announced a first-of-its-kind partnership with Nilesat. The partnership allows both parties to leverage infrastructure to ensure optimal regional media delivery over IP and enhance regional connectivity with broadcasters across the globe to serve MENA broadcaster needs and afford end users an unparalleled viewing experience.

TATA Communications
Leveraging Tata Communications’ Video Connect service built on the world’s most advanced fibre network, Nilesat will be able to better connect with global broadcasters for its MENA uplinking to reach local subscribers with stronger reliability and rich content that is better routed through fibre. Equally, Tata Communications will leverage Nilesat’s infrastructure and coverage area.

Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications said, “Emerging TV platforms coupled with the way in which media is consumed today is placing an ever-growing demand on bandwidth globally. With increasing consumer demand for high definition and real time broadcast, media providers need the ability to seamlessly extend any existing video networks to continue to enhance viewing experiences while optimising costs. We are keen to work closely with Nilesat in its bid to have a cost-effective and reliable hybrid solution for media delivery that users across the MENA region can enjoy.”

Commenting on the partnership, Hamdy Monir, Chief Technical Officer CTO, Nilesat said, “As we work closely with Tata Communications, we enable more international channels to broadcast in the MENA region as well as MENA region TV channels to broadcast internationally. Regional users will also benefit from an accelerated TV format upgrade in HD, UHD, 4K and 8K.”

Tata Communications’ Video Connect overcomes the challenges to enable organisations to seamlessly extend any existing video network to locations across the globe, delivering strong live media transport over IP to enhance the user’s viewing experience. The platform offers constant bandwidth availability and video transmission over diverse protected fibre paths to ensure seamless video delivery, while connecting all the main media hubs and teleports of the world, including over 100 broadcasters.

Nilesat is the dominant satellite and teleport services provider in the MENA region with more than 95% of households in the region tuning in to their satellites for receiving broadcast content from all over the globe. Content owners and broadcasters around the world depend on Nilesat as the primary route to reach users in this region.
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