GlobeCast and NETIA to demonstrate new Media Asset Management (MAM) solution at IBC 2010

GlobeCast and NETIA will once again join forces at IBC to showcase the group’s integrated solutions across the whole broadcast chain with a shared demonstration of their latest Media Asset Management (MAM) solutions at stand 1-A29. The Orange/France Telecom company, which recently opened fibre links to Africa and Latin America, will also be highlighting the geographical expansion of its global network, as well as the successful delivery of 2010 events, including several in 3D.

GlobeCast and NETIA to demonstrate new MAM solution

The demonstration will show broadcasters and content creators how to seamlessly integrate their traditional broadcast environment with the latest MAM software. The idea is to highlight GlobeCast’s ability to transport, manage and play content throughout the world, helping our clients to save time and money, and to easily send and share content with partners and platforms in multiple regions.

The new NETIA software, which powers this solution, allows users to manage all of the processes within the production environment ― from editing to post and distribution ― through one unique, and easy to use interface. All modules provide for ingest and quality control; metadata extraction and tagging; search, browse and low-res proxy generation; integration with key 3rd party systems including QA, tape/disk-based archive, non-linear editing, playout and traffic automation; and Multiplatform Delivery to Mobile TV, VoD/Catch Up TV, IPTV, Web Streaming, HD and SD distribution platforms.

New fiber links to Latin America and Africa

GlobeCast has expanded its newly re-branded global fibre ring to both Africa and Latin America with direct access to São Paulo, Buenos Aires and Johannesburg. The GlobeCast Backbone Network (GCBN) offers broadcasters the ability to not only reach new markets, but to connect to partners and other broadcasters in those markets.

The GCBN, which connects five continents, provides a cost-effective way for content to be moved quickly and securely around the world, and allows those broadcasters to easily access an existing community of telecoms, operators, playout facilities and teleports once their content arrives at its destination.

Playout and Origination on three continents

GlobeCast’s playout and origination centres in London, Singapore and Miami are fully operational and have now been connected to each other, to allow MAM customers to ingest content locally in one region and play it out in several other parts of the world.

2010 events delivered live in 3D

GlobeCast’s contribution team, which has just returned from the World Cup in South Africa, will also be on hand to discuss its recent success with the live 3D delivery of the tournament to broadcasters across the globe. Over the past year, GlobeCast has also delivered the world’s first live 3D fashion show from Burberry’s catwalk at London Fashion Week to parties in Paris, New York, Dubai and Tokyo as well as the final of the French Tennis Open (Roland Garros), the final of France’s Nouvelle Star and an opera production of Don Giovanni to cinemas across France and Spain.

Press Contact : Tracey Milham GlobeCast +44 20 7753 3617 / +44 7710 970 120

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