BT's media division ties up with RRSAT in strategic alliance

BT’s Media & Broadcast division and RRsat Global Communications Network Ltd (RRsat) announced today a five year strategic alliance. The alliance will enable their customers to benefit from high quality broadcast services over a deeper global reach – as well as being a catalyst to facilitate both companies growth in their global media businesses.

The alliance will combine RRsat’s world-class capabilities in content management and global distribution services to the television and radio broadcasting industries over satellite, fibre and IP with BT’s Global Media Network and existing satellite portfolio, RRsat will gain access to BT’s media switch in London linking in to its Global Media Network, satellite services and offering dedicated bandwidth for short-term event coverage, while BT’s media customers will benefit from the RRsat Global Network which offers extensive distribution coverage currently provided to more than 550 channels using over 50 satellite platforms in more than 150 countries.

Each company has agreed to bring between £5-£10million of additional business to the other party.

BT Wholesale’s Media & Broadcast director of global sales & marketing, Mark Wilson-Dunn, said: “This is an important step towards the formation of a global ecosystem to support the creation, movement and monetisation of content, and we are delighted to be taking that step alongside RRsat.”

David Rivel, founder and CEO of RRsat Global Communications Network, said “Bringing together the energy, culture and capabilities of both parties – and both our high quality service standards – promises exciting new prospects in the global broadcast and satellite market, delivering significant benefits for all our customers.”
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