SM2 & RRsat lead the way in MPEG-4 sports broadcasting

RRsat Global Communications Network Ltd, a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries, is working with Sm2 Sports Media Solutions, LLC, and their teleport partner TV2GO in Canada, to deliver live HD sporting events worldwide in MPEG-4, including the US Open, the PGA Championship and for the first time globally, the 2010 NFL season.

The reduction in megahertz and reduced latency period make HD MPEG-4 broadcast particularly attractive for live sporting events with a global demand for viewership.  This is precisely why RRsat and Sm2 have teamed together to broadcast major events.

“Using MPEG-4 to broadcast HD content via satellites is more cost effective than the standard 18 megahertz transmission and yet delivers very high quality HD resolution,” said Susanna Mandel-Mantello, Owner of Sm2 Sports Media Solutions. “There are few companies with teleport specialists worldwide capable of supporting this, which is why RRsat is such a valuable partner in making MPEG-4 transmission a reality.     
“What we and Sm2 are doing with live global sports broadcasting is extremely exciting,” said Shmulik Itzhaki, Sr. Director, Broadcast Sales & Occasional Services of RRsat “We believe our combined solution relying on the RRsat Global Network is able to meet the growing worldwide demand for live sporting events faster and in a more affordable way, while maintaining HD quality image and sound.”

About Sm2
Sm2 Sports Media Solutions is a premier provider of international sports distribution and syndication services. Sm2 works with many of the major international sports agencies, sports broadcasters, and sports rights holders around the world to deliver their content reliably and cost effectively.

Working almost exclusively in High Definition, and using the latest generation of MPEG 4, 4:2:0 and 4:2:2 HD video compression technology, thanks to their partnership with TV2GO in Canada and RRsat in Israel, Sm2 provides the clients with superior HD picture quality at the most economical cost solution.

About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, comprehensive, content management and distribution services to the rapidly expanding television and radio broadcasting industries. Through its proprietary “RRsat Global Network,” composed of satellite and terrestrial fiber optic transmission capacity and the public Internet, RRsat is able to offer high-quality and flexible global distribution services for content providers. RRsat's comprehensive content management services include producing and playing out TV content as well as providing satellite newsgathering services (SNG). RRsat concurrently provide these services to more than 550 television and radio channels, covering more than 150 countries. Visit the company's website for more information.



Company Contact Information:
Dr. Beth Erez, Sr. Advisor
Tel: +972 8 861 0000
Public Relations Contact:
Josh Kail, Vendeloo
Tel: +1 718 522 9873
David Aber, CFO
Tel: +972 8 861 0000
External Investor Relations Contacts:
Ehud Helft/ Porat Saar
CCG Investor Relations Israel
Tel: +646.233.2161


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