Reuters TV launches new version of its online video news service
New York, June 2016: Reuters, the world’s largest international multimedia news provider, has released version 2.0 of Reuters TV. This new version of the revolutionary connected TV service introduces Featured Programs – thematic programs curated and hosted by Reuters journalists – alongside live feeds of global events and personalized video newscasts.
The update includes a major redesign on both Apple TV and the Web that seeks to set the standard for premium online video delivery. Reuters TV is available for iOS and tvOS devices on the Apple App Store, Android devices via Google Play, and on the web globally at Reuters.tv.
Introduced in 2015, Reuters TV is aimed at a growing segment of informed, on-the-go and globally curious consumers who value authenticity and personalization and are too busy to watch traditional TV. For these users, Reuters TV delivers a habitual new category of mid-form engagement that fits between the TV and the Web. Session frequency on Reuters TV has doubled in the past year, as session length has grown 68% and the number of active users has grown by 22 times.
Isaac Showman, Managing Director of Reuters TV, said, “This update brings us closer to our vision of deconstructing the traditional TV news experience and reimagining it for today. With version 2.0 of Reuters TV, users can choose between an always up-to-date, on-demand personalized newscast, live video coverage of developing global events, and in-depth thematic reporting that provides insight around major stories. For marketers, the updates offer a beautiful canvas to engage a premium audience of urban professionals who are typically watching on their way to and from work.”
Reuters TV 2.0 features three ways to watch for most users:
Reuters Now, an algorithmically assembled but editorially curated news program that is:
On-demand
Up-to-date
Any duration (between 5 and 30 minutes)
Customized to each viewer's interests and location
Downloadable for offline viewing
Featured Programs:
Thematic, editorially-curated programs, on topics from Zika to Brexit to the battle to retake Mosul
Offers a more in-depth understanding of a major issue in the news
Hosted by a Reuters journalist to provide context around the topic
Multiple new programs added each week
Live feeds:
Real-time coverage of global events, from protests to Presidential speeches
Unfiltered and uninterrupted
Available live and on-demand
Currently available on all platforms except Android, with support for that platform coming soon
Stephen Adler, Editor in Chief of Reuters, said “I’m delighted that Reuters TV is continuing to enhance the news-viewing experience through advanced technology and exciting new contributions from our talented global news team.”
Editorial content from Reuters TV is produced exclusively for the service and draws upon Reuters extraordinary reach from 2,500 journalists in over 160 countries. In order to deliver the service’s variable program lengths, all content is produced in multiple versions and organized by editorial teams in London, Hong Kong, New York and Washington DC, providing 24/7 coverage for viewers.
www.reuters.tv
 |
Introduced in 2015, Reuters TV is aimed at a growing segment of informed, on-the-go and globally curious consumers who value authenticity and personalization and are too busy to watch traditional TV. For these users, Reuters TV delivers a habitual new category of mid-form engagement that fits between the TV and the Web. Session frequency on Reuters TV has doubled in the past year, as session length has grown 68% and the number of active users has grown by 22 times.
Isaac Showman, Managing Director of Reuters TV, said, “This update brings us closer to our vision of deconstructing the traditional TV news experience and reimagining it for today. With version 2.0 of Reuters TV, users can choose between an always up-to-date, on-demand personalized newscast, live video coverage of developing global events, and in-depth thematic reporting that provides insight around major stories. For marketers, the updates offer a beautiful canvas to engage a premium audience of urban professionals who are typically watching on their way to and from work.”
Reuters TV 2.0 features three ways to watch for most users:
Reuters Now, an algorithmically assembled but editorially curated news program that is:
On-demand
Up-to-date
Any duration (between 5 and 30 minutes)
Customized to each viewer's interests and location
Downloadable for offline viewing
Featured Programs:
Thematic, editorially-curated programs, on topics from Zika to Brexit to the battle to retake Mosul
Offers a more in-depth understanding of a major issue in the news
Hosted by a Reuters journalist to provide context around the topic
Multiple new programs added each week
Live feeds:
Real-time coverage of global events, from protests to Presidential speeches
Unfiltered and uninterrupted
Available live and on-demand
Currently available on all platforms except Android, with support for that platform coming soon
Stephen Adler, Editor in Chief of Reuters, said “I’m delighted that Reuters TV is continuing to enhance the news-viewing experience through advanced technology and exciting new contributions from our talented global news team.”
Editorial content from Reuters TV is produced exclusively for the service and draws upon Reuters extraordinary reach from 2,500 journalists in over 160 countries. In order to deliver the service’s variable program lengths, all content is produced in multiple versions and organized by editorial teams in London, Hong Kong, New York and Washington DC, providing 24/7 coverage for viewers.
www.reuters.tv
